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Crucial is one of the consumer brands of memory manufacturer giant Micron Technology. Micron Technology dates back to when it was founded in Boise, Idaho as a semiconductor design consultancy. After several rounds of investment, including from Idaho potato billionaire J. Simplot, the company went into the random access memory RAM production business, building several fabrication plants to produce its chips. In , Micron, along with four other memory manufacturers — Elpida, Samsung, Hynix and Infineon — were accused by the U.

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Of the five companies, Micron cooperated with investigators and was not fined. In , Micron laid off about 15 percent of its workforce, due to the non-renewal of a key NAND memory supply contract. A majority stake in this division was later sold to ON Semiconductor in In , Micron phased out mm wafer chip production operations, resulting in the layoff of 2, people.

In , CEO and Chairman Steve Appleton, a small plane pilot, was tragically killed when he attempted to make an emergency landing of his experimental Lancair turboprop plane in Boise.

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Later the same month, Micron increased its investment in Taiwan-based Inotera to become the majority stakeholder in the company. At about this time, Micron announced it would expand its joint partnership with Intel and acquire the plant the two developed in Singapore, making it Micron's fourth facility there.

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These two purchases gave Micron a 24 percent share of the memory chip market. At the end of , Micron closed its plant — but not its lab — in Kiryat Gat, Isreal, laying off 1, workers. Between and , the company laid off an additional 1, employees, representing about five percent of its workforce.

At the same time, revenue doubled year over year. Because of the few number of players in the market, growth prospects look good for the future in DRAM. In this industry segment, Micron has only three serious competitors — Samsung, Toshiba and Hynix.

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While there are other names in memory sales, they are merely assemblers of memory modules, rather than manufacturers of chips, and thus, they are forced to use chips from one of the four big players, including Micron. Because Micron does both the manufacturing and the assembly processes, it can supply finished modules at some of the lowest prices in the market. Micron also sells modules directly to computer manufacturers and thus has customers that it can rely on to buy huge quantities of its products. Rigorous quality control for these larger customers is also applied to modules Micron sells to consumers.

None of Micron's three large competitors sell directly to consumers, so additional margins are built into pricing from small assemblers of modules that compete with Crucial. This video documentation, "Heartbeat" Computer Build , is about a custom case mod built by Crucial team member "BennyBoy. Crucial on Twitter : Crucial's official Twitter account features memes, joke posts, tips, mini-polls, retweets, contests, skills test links and employee spotlights. Crucial on Facebook : Crucial's official Facebook page, with joke posts, promotions, tips, contests, items of interest, fan feedback, memes, reviews and company spotlights.

From Picture Keeper. From Logitech CA. Sluggish computers need the help of Crucial Technology software to start running up to speed again. Each product that Crucial sells is approved by original equipment manufacturers OEMs and is rigorously tested and given the go-ahead for use before it heads out the door.

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Crucial also offers a day money back guarantee on all its products if you choose to use one of their online diagnostic programs such as the memory advisor, SSD scanner, and system scanner. These simple and effective programs allow Crucial to diagnose any issues your system may be having and better cater to your memory needs, and remember to use Crucial online coupons on your next memory upgrade purchase. Crucial Technology Coupon Codes.

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